Are your brand Colours Set Correctly?

Believe it or not 90% of businesses don't have the correct colour settings for their logos! Meaning your business logo is going to look different on Screen to in Person!

You’ve worked hard to get your logo and colours just right but if they look different across your business cards, uniforms, and signage, it can make your brand look unprofessional.

It’s something we see all the time: a bright blue logo on a website turns into navy on a hoodie, then looks almost purple on a banner. It’s not bad luck it’s all down to how colours are handled across different materials and production methods.

Here’s how to keep your brand colours looking consistent everywhere they appear.

Why is your logo a different colour on Screen, to in life?

Keeping your brand colours consistent across uniforms, signage, and print is key to looking professional and recognisable. The problem is, colours behave differently on screens, fabric, and paper meaning your bright blue can easily turn navy or purple if it’s not managed properly. From using Pantone codes and proofs to investing in a proper branding pack, there are simple ways to make sure your colours always match. At Brand It Essex, we store your brand details to guarantee every order whether it’s print, signage or workwear stays perfectly on-brand.

Understanding how colour works across different medias

Screens vs Print vs Fabric

  • Screens (RGB): Your colours glow because they’re made from light.
  • Print (CMYK): Colours are created by ink mixing, which can make them appear flatter or darker.
  • Fabric (Thread or DTF/Screen Print): Colours are matched using physical materials meaning your blue thread or vinyl may not perfectly match your digital artwork unless it’s colour-matched properly.

Each system interprets colour differently which is why we always colour-proof before production.

  • CMYK

  • RGB

  • Embroidery Threads

Create a brand colour reference list

Make sure your brand colours are clearly defined using universal systems:

  • Pantone codes (for print and embroidery)
  • CMYK breakdowns (for printed materials)
  • RGB & HEX values (for digital and web use)

Having these listed in one document makes it much easier for designers, printers, and suppliers to stay aligned.

At Brand It Essex, we store this data in your customer profile so every time you reorder, your colours match exactly, even years down the line.

Want to check your logo is correct?

Get in touch with us and we can see if your logo has been set up in the correct format.

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Always check your Proofs!

Never assume a colour will “just come out right.” Always ask to see:

  • A digital proof (to check layout and design)
  • A stitched or printed sample (to confirm colour accuracy on fabric or material)

We run proofing for every new order to make sure what you see on screen translates properly in production.

Invest in a brand guideline or branding pack

If your business doesn’t already have one, a branding pack is one of the best investments you can make.

A good branding pack includes:

  • Your logo in multiple formats (AI, EPS, PNG, PDF)
  • A full colour palette with codes for print and digital
  • Font pairings and usage examples
  • Logo spacing, placement and background rules
  • Optional templates for business cards, social graphics, or signage

We create branding packs for clients who want complete consistency so whether you’re ordering uniforms, banners, or leaflets, everything looks like it belongs to the same brand.

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Final thoughts

Consistency builds trust. When your colours, fonts, and layouts match across all areas of your business, your brand looks professional, polished, and instantly recognisable.

Take the time to define your colours, invest in a branding pack, and work with a supplier who understands your brand. It’s the easiest way to make sure your business always looks its best online, in print, and in person.

If you’d like help creating a professional branding pack or want us to check your current brand colours, get in touch we’ll make sure your brand looks consistent from day one.

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