Are your brand Colours Set Correctly?

Believe it or not 90% of businesses don't have the correct colour settings for their logos! Meaning your business logo is going to look different on Screen to in Person!

What is a Vector File?

If you’ve ever sent us a logo for embroidery or print and heard back the words “We’ll need that in a vector file”, you’re not alone. It’s one of the most common conversations we have with clients in our Essex showroom.

So, let’s break it down in plain English.

A vector file is a type of digital artwork file that can be scaled up or down to any size without losing quality. That means your logo looks crisp whether it’s on a business card, a hi-vis jacket, or a 3-metre banner. The file is built from mathematical points and lines (rather than tiny dots like a JPEG or PNG), so it never goes blurry or pixelated.

 


Why do I need a Vector File?

A vector file is a type of digital artwork built from points, lines, and curves instead of pixels, meaning it can be resized to any scale without losing quality. This “infinitely scalable” nature makes vectors the go-to format for logos, graphics, and branding that need to look sharp on everything—from small business cards to large outdoor banners. Unlike JPEGs or PNGs, which can blur when enlarged, a vector always stays crisp and clear. Common vector formats you’ll come across include SVG, AI, EPS, and PDF.

Understanding how colour works across different medias

Why do we need vector files?

For us, vector files are essential because:


  • Embroidery: Our digitisers will use a vector file to create embroidery files for our machines to read as precise stitch paths. Blurry images can lead to incorrect designs being created

  • Printing & Signage: When your logo is enlarged, only a vector guarantees sharp edges and accurate colours. A small web logo just won’t cut it on a van wrap or roller banner.

  • Consistency: Using a vector ensures your brand colours, shapes, and fonts remain exactly the same across every item.

  • CMYK

  • RGB

  • Embroidery Threads

A real story from our showroom

We often get customers who proudly send us their logo in a screenshot or copied from their email signature. On screen, it might look fine, but the moment we scale it for a print it turns into a blurry mess.

One recent client ordered uniforms and signage at the same time. The logo they sent was a tiny JPEG. Instead of printing it and hoping for the best, we discussed design options and redrew it as a vector file.

The result? Their team walked out with sharp embroidered polos, and their new signage matched perfectly. They told us later that it made their whole brand look “ten times more professional”.

That’s the difference a vector makes.

Want to check your logo is correct?

Get in touch with us and we can see if your logo has been set up in the correct format.

Get in Touch
image

Always check your Proofs!

How do I know if I have one?

Common vector formats are:

  • .AI (Adobe Illustrator)
  • .EPS
  • .PDF (only if saved as vector, not a flat image)
  • .SVG

If your file ends in .JPG, .PNG, or .GIF, that’s not a vector, it’s a raster image.

Get In Touch

Final thoughts

Vector files might sound technical, but they’re simply the key to making your brand look professional across all formats. From workwear bundles to large-scale event banners, the right file type is the foundation of quality branding.

If you’re not sure whether your logo is a vector, send it over to us. We’ll check it for free and let you know.

Get in Touch