How to Keep Your Brand Colours Consistent Across Workwear, Print, and Signage

You’ve worked hard to get your logo and colours just right but if they look different across your business cards, uniforms, and signage, it can make your brand look unprofessional.

It’s something we see all the time: a bright blue logo on a website turns into navy on a hoodie, then looks almost purple on a banner. It’s not bad luck it’s all down to how colours are handled across different materials and production methods.

Here’s how to keep your brand colours looking consistent everywhere they appear.

1. Understand how colour works across different media

Screens vs Print vs Fabric

• Screens (RGB): Your colours glow because they’re made from light.

• Print (CMYK): Colours are created by ink mixing, which can make them appear flatter or darker.

• Fabric (Thread or DTF/Screen Print): Colours are matched using physical materials meaning your blue thread or vinyl may not perfectly match your digital artwork unless it’s colour-matched properly.

Each system interprets colour differently which is why we always colour-proof before production.

2. Create a brand colour reference list

Make sure your brand colours are clearly defined using universal systems:

• Pantone codes (for print and embroidery)

• CMYK breakdowns (for printed materials)

• RGB & HEX values (for digital and web use)

Having these listed in one document makes it much easier for designers, printers, and suppliers to stay aligned.

At Brand It Essex, we store this data in your customer profile so every time you reorder, your colours match exactly, even years down the line.

3. Always request physical or digital proofs

Never assume a colour will “just come out right.” Always ask to see:

• A digital proof (to check layout and design)

• A stitched or printed sample (to confirm colour accuracy on fabric or material)

We run proofing for every new order to make sure what you see on screen translates properly in production.

4. Invest in a brand guideline or branding pack

If your business doesn’t already have one, a branding pack is one of the best investments you can make.

A good branding pack includes:

• Your logo in multiple formats (AI, EPS, PNG, PDF)

• A full colour palette with codes for print and digital

• Font pairings and usage examples

• Logo spacing, placement and background rules

• Optional templates for business cards, social graphics, or signage

We create branding packs for clients who want complete consistency so whether you’re ordering uniforms, banners, or leaflets, everything looks like it belongs to the same brand.

5. Use trusted suppliers who know your brand

When you work with different suppliers for workwear, print, and signage, it’s easy for things to drift. Using one supplier who handles everything under one roof like we do at Brand It Essex means your files, colours, and brand history are already stored and controlled.

That way, you’re not starting from scratch with every new order.

Final thoughts

Consistency builds trust. When your colours, fonts, and layouts match across all areas of your business, your brand looks professional, polished, and instantly recognisable.

Take the time to define your colours, invest in a branding pack, and work with a supplier who understands your brand. It’s the easiest way to make sure your business always looks its best online, in print, and in person.

If you’d like help creating a professional branding pack or want us to check your current brand colours, get in touch we’ll make sure your brand looks consistent from day one.